Showing posts with label Energy. Show all posts
Showing posts with label Energy. Show all posts

Monday, 18 February 2013

How Canada is Working Towards a Positive Environmental Strategy


In December 2012, Canada became the first signatory nation to formally withdraw from the Kyoto Accord, an agreement between nations to limit and reduce greenhouse gases. This follows a long line of negative global publicity that the Canadian government has taken when it comes to global environmental issues. In reading and researching Canada’s role as an environmental advocate, it can become disheartening, however, Canada is not just sitting back and doing nothing.

In this article, we explore what Canada is doing when it comes to several key areas of the environment. Instead of focusing on the negative, we want to know, what role is Canada taking domestically and internationally to deal with environmental issues and climate change? How are these initiatives being achieved? Have they had any success? In this piece, we dig deeper to find those areas of environmental action that are positive!


Air

The quality of Canada’s air has long been something to be proud of, especially with the amount of wilderness Canada has.  The Air Quality Health Index (AQHI) was established in 2005 in order to help people understand how air quality can affect their health and how to protect themselves from long term damage. This is a scale between 1 and 10 can be easily found with real time information. The risk level varies from low (1) to high (10+) and the index provides information on who is most at risk during that time.






The AQHI was established to do much more than provide information to people, it also provides information to researchers and government organizations.  This allows them to trend air quality patterns in order to understand how Canadian air changes over time, which regions of the country are worst, and what can be done about it.

As per the Canadian Environmental Protection Act, all industries are required to provide reports on their air pollution.  This is done through the Environment Canada and is made available for Canadians through the National Pollutant Release Inventory.  As a signatory to the United Nations Framework Convention on Climate Change, Canada is also required to make this information available to the UN.


Climate Change

In 2009, Canada signed the Copenhagen Accord, where reduction targets in greenhouse gases were set for 17% below 2005 levels. This is to be reached by 2020. In order to reach this goal, several initiatives are required in multiple industries, regions of the country, and in the changing of societal views.  The government of Canada has contributed to several individual projects, such as carbon capture and storage at the Boundary Dam in Saskatchewan to a mandate for all gasoline to have 5% minimum renewable fuel. 

The majority of Canada’s contributions are based in investments and the funding of individual programs; however, legislative changes have occurred as well.  In late 2010, Canada supported the Cancun Agreement on climate change as well as the Durban Platform in late 2011. All in all, between 2005 and 2010, the Canadian economy grew 6.3% while greenhouse gas emissions fell 6.5%. As of August 2012, Canada reached the halfway mark of attaining their goal as stated in the Copenhagen Accord.

Enforcement

Canada’s Environmental Enforcement Act became active in late 2010 and serves three purposes.  First, it has consolidated six previous acts into one bill for more rapid and efficient act of the law.  Second, it has amended fines and sentencing guidelines to become more stringent and deterrent based.  Finally, through this Act, Canada has created partnerships within domestic enforcement agencies and with those around the world including the United States Environmental Protection Agency and Interpol in order to crack down on larger scale acts of environmental polluting or terrorism.

Nature

In late 2012, a survey was initiated by the Government of Canada through the Canadian Biodiversity Strategy.  As in other Canadian initiatives, the government is working towards an understanding of what Canadians know about the areas of wilderness in the country.  This includes understanding personal leisure behaviours such as camping, hunting, and fishing in both urban and rural areas.

Canada’s goal on biodiversity is to protect habits and species within them.  This is managed in conjunction with enabling our wilderness areas to be accessible to those who choose to use them and experience their beauty under what is known as Access and Benefit sharing.  Canada’s signing of the Convention of Biological Diversity is meant to protect natural habits for specifically this purpose, especially as biotechnology companies increase pressure on governments to extract from these areas.

Pollution and Waste

In 2012, Canada released a study that examined pollution in the air, water, and land between 2006 and 2010. Through reduction policies that target the manufacturing sector and natural resource industries, total pollutant annual releases have decreased 19% during this period. The Federal Action Plan of Pollution Prevention also has worked with specific large corporations in finding ways for them to reduce pollution to the environment while maintaining business sustainability.

Science and Technology

Canada is constantly investing is all areas of science and technology in order to preserve and maintain environmental goals.  While their involvement in this area is not direct, their funding of private programs has had a significant impact on the betterment of Canada’s environment.  Projects that have received funding include:

  • $281 million for clean energy,
  • $500 million in helping new construction projects reduce greenhouse gas emissions, and
  • $1.2 billion for environmental development in developing nations.


What is even more positive about Canada’s investment strategy is that it is truly global.  By investing in developing nations, Canada is helping others to benefit from new and emerging technologies.

Sustainable Development

Sustainable development has become one of the main components of any environmental strategy, whether you are an individual or a government.  This means acting based on the needs of today without sacrificing future generations.  On June 16, 2011, Canada released its first ever Progress Report on the Federal Sustainable Development Strategy.  This was the first step as outlined in the Federal Sustainable Development Act, passed in 2010, to show what is needed to be done in Canada in terms of setting up a foundation for sustainable development.

This is an area that is still in its infancy stages in Canada.  However, the Act and subsequent report shows that action is being taken to outline areas of need.  Movement towards individual implementation plans have not yet occurred but are underway.

Water

Protecting Canada’s fresh water is not just a domestic issue; it is a global issue. Canada has over 7% of the entire world’s fresh water reserves, the most out of any single country.  We are also the only nation to border three separate oceans, which means a necessary action plan for these as well.

Canada has constructed more than 3,000 sites across the country that measures our waterways for physical, chemical, and biological characteristics. The goal is to know about any changes immediately so that action can be taken if issues arise. This is a part of the Action Plan for Clean Water.

The Oceans Action Plan sets out to protect our oceans and all marine species contains within them.  Right now, we are in Phase I of this plan. This is meant to deal with issues of overfishing, international management, and the creation of specific action plans for regions including the Scotian Shelf, Pacific North Coast, Gulf of St. Lawrence, and many more. Once the research has been completed (a 2 year project), work can begin on sustainable development, protection, and preservation.


Canada’s Future Role in the Environment

Canada will continue to adhere to its goals as set in the Copenhagen Accord.  While the nation has just passed the halfway mark toward reaching emissions of 17% below 2005 levels, there is still much work to do before the 2020 deadline. This will involve more investment into technologies and initiatives in the private sector. Canada’s Environmental Emergencies Fund, established from fines taken from enforcement policing, is also helping to deal with unaccounted for events in order to mitigate or minimize environmental concerns.

The majority of policies and initiatives mentioned here are in their stages of infancy.  Most are within two years old and have only have initial planning stages completed.  It will remain interesting to see how implementation takes place and what its effects will be!


Tuesday, 6 November 2012

The Life, Death, and Resurrection of a Battery


In 2010, Canadians purchased 22,843 tonnes of batteries. Less than a third of those were rechargeable, and many ended up in landfills. We all use rechargeable batteries in our cell phones and laptops, in our calculators and our cars, but many of us still buy single-use batteries for portable devices like flash lights,  remote controls, and toys. About 88% of the total mercury and 50% of the cadmium found in municipal waste comes from batteries.

Recycling your batteries can help reduce mining of materials for battery production, as can buying rechargeable batteries. Furthermore, buying rechargeable batteries can also save you a lot of money. A pair of rechargeable AA batteries costs about four times as much as a two single-use AA batteries, but you can use your rechargeable batteries hundreds of times!

What is a battery?
  
Simply put, a battery is a portable source of energy that produces electricity by chemical reaction. The amount of electricity a battery produces varies widely depending on the type and amount of materials used to construct the battery.

How does it work?

A battery is made up of one or more “cells” which comprise two different metals (electrodes) connected by wire on one end, and in contact with an electrolyte solution on the other. One electrode has an excess of electrons (a negative charge) and one has a deficit of electrons (a positive charge). The chemical reaction between the metals and the solution causes electrons to travel from the negative terminal to the positive terminal, producing electricity.
 
Common Batteries

A battery will either be wet-cell, where the electrolyte solution is liquid (as in a car battery), or dry-cell, where the electrolyte solution is a paste. Batteries fall into several sub-groups, based on chemical composition.  The performance and life of the battery will vary by manufacturer, but batteries with the same basic chemical composition share many characteristics.

Lead-acid batteries are your traditional car batteries. They are also used in other applications where weight and size are relatively unimportant, like emergency lighting systems and wheelchairs. Lead-acid batteries actually have a liquid electrolyte solution, so are heavy and must be treated carefully.

Alkaline batteries are most commonly found in the traditional sizes of AA, AAA, C, D, etc. These batteries come in both disposable and rechargeable forms, the disposable kind being the cheapest. The rechargeable version tends to have a low-discharge rate (producing less power at a time) so is best used in low-energy devices like clocks.

Nickel-metal hydride (NiMH) batteries are also available is traditional sizes (AA, C, D). They are rechargeable and have a high-discharge rate, so are good for use in electronic devices like digital cameras. They are now used in hybrid cars instead of lead-acid batteries because of their lighter weight and smaller size.

Lithium-ion batteries are mostly used in cell phones, laptop, and notebook computers. They are lightweight and rechargeable, but can also be fragile. Lithium-ion polymer (LiPo) batteries are pretty much the same, but can be packaged in a wider variety of sizes and shapes.

Nickel-cadmium (NiCad) batteries have a long shelf life and a high discharge rate, but low energy density. They are often used in 2-way radios, power tools, and professional cameras. These batteries are, however, quite toxic and must be disposed of properly. NiMH batteries are largely replacing NiCad batteries in consumer products.

Button batteries are small, disposable batteries most commonly made using zinc or lithium. You’ll find them in wristwatches, calculators, and other small electronic devices.

Recharging

Recharging reverses the chemical reaction in the battery, allowing the electricity-producing reaction to happen over and over again. The battery can keep producing electricity until it eventually wears out.

A rechargeable battery has a limited number of charge cycles. It is not an exact number, but the following table can give you a rough guideline of what to expect from different types of batteries:


*These are average numbers and may vary depending on manufacturers, as well as the use the battery will undergo.

From the purchase of a battery to its eventual expiration, the life of the battery and amount of use you get can vary widely depending on the type of battery, storage, and usage. How you use your batteries can either extend or diminish the life of the battery.

To get the most out of your batteries, follow a few easy steps:

  • Use the right type of battery for the device.
  • Turn off devices when they aren’t being used.
  • For items that are used infrequently, remove batteries between uses.
  • For rechargeable batteries, don’t leave them on the charger once they’ve been fully charged; they lose a percentage of their capacity if left on the charger too long.
  • Store unused batteries at or below room temperature.


Recycling

Depending on the composition of the battery, the recycling process varies. Other batteries are too small and delicate for such recycling, so batteries like Lithium-ion are shredded and turned into other products, like industrial lubricants. Other batteries are not as valuable to reclaim, but still have components that are worth salvaging, and remaking either into new batteries, or into other products.

The Recycling Process

First, the batteries are sorted by chemistry. Each type of battery requires a different process to separate and reconstitute the individual components.

In the case of lead-acid batteries acid solution, the plastic, lead and other components are all separated. The lead is melted, purified, and remolded for use in new batteries. The acid solution is neutralized, filtered, and reconstituted to use in new battery cells. The plastic is also refurbished and made into new battery casings.

Lead-acid batteries have been consistently recycled for decades, thanks to the organization of the auto industry in reclaiming used batteries. Between 98% and 99% of lead-acid car batteries are recycled and remade into new batteries.

For other battery types, the components are also separated, and in some cases remade into new batteries, but can also be made into other products. Lithium batteries, for example, are frozen with nitrogen to neutralize the lithium, before the batteries are crushed and shredded. The lithium is then separated and rendered non-reactive before being sold to produce lubricating greases. The cobalt in the battery is also separated and sold for reuse.


Where can I recycle my batteries?

Many retailers will accept batteries for recycling that have been purchased in-house, and more and more retailers and depots now take batteries for recycling.

To find out how and where to recycle your batteries, check out:


In Canada, the annual recycling rate of batteries (other than car batteries) was less than 20% as of 2009. The good news is that Canada has the infrastructure to process and recycle all of the batteries that Canadians use each year.




Tuesday, 30 October 2012

Solar Power for a Sustainable City

Imagine a city where all electrical energy is from clean, renewable resources.  Does this sound like an implausible idea?  Well, this vision of the future is already in existence today and in one of the most famous cities in the world – Seville, Spain!  Seville is the fourth largest city in Spain and has been in the global eye for millennia.  It is where Ferdinand Magellan began the first voyage around the world and where the famous opera Barber of Seville calls home.  However, what makes it remarkable today is that it is almost entirely powered by solar energy!

How It Works

Seville gets over 3,000 hours of sunlight each year, which makes it a perfect place for solar energy.  The process works by focusing large mirrors called heliostats on a receiver which heats water into steam as it travels into a drum.  This is used to propel massive turbines creating electrical energy before being condensed back into water and beginning the trip all over again.

A solar tower power plant

The Solucar Complex

The Solucar Complex is where Seville will get all of its energy needs from.  It uses a wide range of technologies including solar towers and troughs.  As newer technologies are discovered, they have been incorporated into each new plant within the complex.  Its construction began in 2004 and the first tower, the PS10, began operations in 2007.

History

While the current Solucar Complex generates 180 megawatts (MW) of power, it has been a process to get there.  In addition, the total scope of the complex is only halfway built!  By the end of completion, it will have the capacity to generate power all of Seville, a city at almost 750,000 people.

The PS10 Solar Power Plant was the first completed portion of the complex, finished in 2007.  Capable of generating 11 MW or approximately 3% of Seville’s power needs.  This plant consists of 624 mirrors that heat water in a central unit and is the world’s first commercial solar tower. 

However, this was nowhere near enough for true power independence and a progression toward renewable sources.  The PS20 Solar Power Plant was added in 2009, capable of 20 MW.  It has double the number of mirrors and represents the 2nd generation of solar technology which means that the energy conversion rate is higher as well.  It is the most powerful solar tower in the world.

The PS10 and PS20 towers
Combined, these towers account for 10% of Seville’s power requirements.  As of 2010, the construction of Solnova 1, 3, and 4 have massively boosted the complex’s capacity.  These are trough style parabolic mirrors that track the sun as it moves across the daytime sky.  Each of the three plants generates 50 MW, boosting the total capacity of the current complex to 180 MW or 60% of Seville’s power needs.

Future

There are still three more plants that are set to be completed in 2013.  There is the AZ20, a solar tower similar to the PS20 that will generate 20 MW of power.  There are also the Solova 2 and 5 trough plants, each with another 50 MW like their predecessors.  In all, this brings the total to Seville’s required 300 MW of power, all from solar energy!

The Solnova plants in front of the PS10 and PS20 towers
Benefits

The Solucar Complex is responsible for the creation of 1,000 jobs in construction and another 300 in operating the various plants.  It is estimated that over the course of the complex’s 25 year life expectancy, it will prevent 600,000 tonnes of carbon dioxide from entering the atmosphere per year.  This amount of carbon dioxide reduction would be similar to the amount that could be processed by almost 1.5 million trees!

Abengoa Solar

Abengoa Solar have been involved in the construction and operation of the Solucar Complex since its inception.  They operate a total of five complexes throughout Spain and one in Algeria.  They are involved in the expansion of these current complexes as well as new projects in the United States and United Arab Emirates.  They are also involved in complex operations in Chile and Mexico as joint projects with other companies.

The Green Revolution

Many other cities all over the world are joining the revolution to attain their energy needs from 100% renewable, non-polluting resources and it doesn’t just stop at solar.  Wind, hydro, and other energy alternatives are constantly being researched and improved to increase energy conversion rates and to make it affordable.  This is also the plan followed by new urban planners for new cities and growth. 

What makes Seville so unique is that they are actively building infrastructure for their city rather than buying offsets from other areas.  Essentially, their power grid is unique for their citizens.  As the sustainable movement continues to evolve, so too will new ideas on how to make it possible.

Thursday, 26 July 2012

Solar Power At Home – now easier than ever!

Photovoltaic solar power for your home used to consist of large, heavy objects that could be quite the eyesore on a front lawn or rooftop. People recognized the practical long-term benefits but didn't want their yards and roofs cluttered up with ugly, expensive solar arrays. Luckily, as technology improves, products decrease in size (and cost) while offering increased efficiency.

 
New Technology
 
New building integrated photovoltaic (BIPV) products from companies like Suntech and Canadian Solar offer photovoltaic modules to be integrated into the building's envelope – replacing traditional construction materials such as roof shingles, skylights and facades. Essentially, they make structural/aesthetic elements of  buildings double as power producers.  Imagine the possibilities for cities full of large buildings!

Declining Prices

Solar power systems for homes, whether building integrated or traditional, have been getting steadily cheaper over the last few years as the market floods with new technologies and eager manufacturers.  Coupled with government grants (and compared to rising fossil-fuel prices), it's becoming a better choice now than ever before to power your own home.  A study from March 2012 found that in Massachusetts, the average payback time for a solar installation has reached a stunning 4 years, and in Hawaii it is a comparable 5.4 years. Many other U.S. states dropped below the 10 year payback mark – often resulting from government funding programs. Considering this, and the additional value that photovoltaic capabilities can add to a home, they are beginning to look like a great investment for home owners, financially and environmentally.


For more information visit our detailed article on how you can have solar energy in your home!

Friday, 1 June 2012

Top 10 Green Movements from Around the World

People all over the world are becoming more and more concerned about the quality of life they follow - as well as the planet they will be leaving behind. Concerns differ from country to country, and strongly depend on the level of development, but despite these differences all across the globe there is a consistent upward trend in the amount of green products, services, and solutions becoming available. No matter the reason, going green is good for the Earth!

Collaborative Corporate and Social Responsibility platform

To keep up with the green trend, producing companies are now tracking the impact their suppliers have on the environment in addition to a wide variety of other statistics. The more responsible the supplier is, the better reputation it can bring to the end-producer.

EcoVadis operates the first collaborative platform that allows companies to assess the environmental and social performance of their suppliers on a global scale. The company supports large, trans-national, and medium-sized companies with simple and reliable scorecards, covering 150 purchasing categories and 21 Corporate Social Responsibility (CSR) criteria. These scorecards help companies reduce the risks of using irresponsible suppliers and also introduces eco-innovation into the supply chain. The existence of such a collaborative platform is a great indication of the increasing concern companies have for responsible products. Check out the platform here!


SixthSense technology

Reducing product waste is a primary concern for many eco supporters. Through improving the quality and quantity of products we produce, many people hope to not only reduce the size of our landfills but also improve our own health and that of our atmosphere.

SixthSense technology is a combination of a projector, camera, and a mobile device that enables you to use almost any surface to make numerous operations: dial a number, edit a presentation, or surf the Internet.  By combining these elements, SixthSense reduces the amount of hardware production costs correlated with it; with this technology you won’t need a big screen and a keyboard to project an image, you only need a non-transparent physical surface. The technology combines several devices: it can be used as a laptop, mobile phone, photo-camera, or projector, thus reducing the amount of resources involved and energy used. This break-through technology was developed in November 2009 by an Indian engineer Pranav Mistr and is currently going through the commercialization process; the product should be available to the general public in the near future through different devices and formats.


Intelligent light switches and systems

In order to affect the energy consumption in the future, it is necessary to build awareness in the present. American designer and engineer Tim Holley came up with a creative way to make children into "energy champions" by creating a ghost-like light switch, called the Tio, which changes its expression and color when too much energy is used.

The Tio gives children a visual reminder of how much energy they use: it starts out green and smiling, after 4 hours it turns yellow and somewhat displeased, and after more than 8 hours it becomes red and disappointed with frown and angry eyes. In addition to its mood, the Tio light switch is connected to a computer game where children can raise a green tree, depending on the energy consumption, while parents participate by tracking scores. Of course, there is a target age group for Tio, but even some adults will be happy to see a smiling green ghost reminding them that they are consuming energy wisely.

For those that feel the Tio is not for them, there are numerous energy-saving options for adults. With the help of the intelligent devices and sensor technologies, lights can be set to turn off and on by time, light sensitivity, motion awareness, and more. For more information, check out Steinel to have a look at the variety of intelligent lighting solutions.


Zero-energy homes

The Energy Information Administration (EIA) shows that buildings are responsible for 48% of greenhouse gas emissions annually and 76% of all electricity generated by U.S. power plants goes to supply the Building Sector Architecture 2030. Estimating these impressive figures, engineers came up with a break-through idea of a zero-energy home. The idea implies that this home will produce as much energy as it will consume. If implemented world-wide, the concept of zero-energy houses can become one of the most significant movements in decreasing energy consumption among the households.

In support of this movement there is already a technology called Passive Housing available to the general public. A passive house is a very well-insulated, virtually air-tight construction that is primarily heated by the external, passive solar energy and by the internal gains from people and even electrical equipment. Smart construction and positioning of the home's windows allows it to maximize heating benefits from the sun and limits cooling, while the recovery ventilator provides a balanced fresh air supply splitting the warm and cool air. One of the pioneers on the North-American market, making this movement available for the average house consumers, is the Canadian company Fab-Homes. Fab-Homes recently introduced its collection of specially designed houses on the base of the Passive House concept.  “The idea is to make the Passive House design more accessible and affordable and present a selection of different shapes offering flexible, ready-to-go design solutions,” says director Alexander Maurer.  


Graduate programs in Eco-Innovation and Sustainability

Any significant movement requires the support of a motivated and educated work force; as the green movement grows, an increasing number of universities and business schools are offering graduate education for individuals who want to create a socially and environmentally sustainable world .

A great indication of their fast development was given by emergence of the World Commission on Environment and Development (WCED) organized by United Nations in mid 1980s, when the concept of sustainable development became widely discussed around the world.  Every year the non-profit organization Net Impact prepares a guide of green oriented programs to help students find a best solution for future development and recruitment; here is the link to their 2011 guide “Business as UN-usual”.

Green zero and solar chargers

With electrical consumption being such a large energy aspect to consider, individuals all over the world are being encouraged to do their part in small amounts. Saving energy by reducing usage is a key factor in many energy-saving campaigns.

To help save energy companies have developed "intelligent"  chargers for your mobile phones. Claiming to be the "most eco-friendly and efficient way to charge mobile devices," Braketron's GreenZero chargers automatically shut off once your device is charged, eliminating stand-by energy consumption. The series supports all main mobile and handled technologies including smartphones, GPS, tablet/PC, MP3, and satellite radio. Officially they are set to appear on the market in the summer 2012.

In addition to green zero chargers, designer Vivien Muller has proposed a new product to the market, Electree - the creative solar energy tree that is capable to charge your mobile device . The tree shape is made of 27 solar panels, installed on the tips of branches, making it an effective way to capture solar rays. After its initial charge for 35 hours ,prior to its first usage, you can start charging your devices through a USB connection.  It can charge your phone and recharge itself in just a few hours.


Car sharing

We are lucky to live in a time where you do not necessarily need to own a car yourself, if you live in or near a city you can easily share a car with the other citizens like you. Car sharing can be found in most large cities in North America and Europe, providing evident benefits for users by eliminating the costs of car ownership.  Broadly used, this concept is a revolution in personal transportation and urban mobility of the 21st century. This approach is not only convenient and attractive to one's wallet, it also very eco-friendly, reducing gas greenhouse emissions and the number of cars on the road.

Car sharing first appeared in Europe in the 1940’s and became more popularized in the early 1990’s; now car sharing operates in over 600 cities across the world sharing more than 11,000 vehicles. Car sharing members typically pay through hourly rates and subscription-access plans, with 24/7 access and real-time vehicle tracking. As more and more car share companies emerge, costs become competitive and even further benefits can be realized by users. In Vancouver alone there are already three car-share companies: Car2go, Modo, and Zip Car. Car sharing associations also have directories to find out if there is a car sharing service in your region, such as carsharing.org.


Reusable Bags

Reusable bags are one of the most prevalent green products today because they are highly practical, for a variety of purposes, and are fairly inexpensive and easy to produce, purchase, and use. Reusable bags can be found at most grocery and retail stores and are now even being used as take-out bags for restaurants.

The company 1 & Bag at a time even boasts that you can plant your worn out bag in your garden and allow it to decompose! It can even be customized with any design you want.



Eco-friendly fashion

As one of the most popular fabrics in the textile industry, it may be surprising to many people to learn that approximately 25% of all pesticides produced in the world are used to stimulate the growth of cotton. A large amount of these chemicals are retained on the clothes we wear and are often accompanied by un-natural dyes and other artificial elements. As the world begins to demand cleaner, more natural, and healthy products, the fashion industry is slowly introducing eco-friendly fabrics and methods of production.

Most people say their purchase of eco-friendly and socially responsible clothes strongly depends on the price. In order to combat this obstacle the France-based company Veja has developed a new approach in footwear production. A group of talented entrepreneurs decided to provide the best of the best by launching  comfortable, fashionable, and reasonably priced shoes with a label of “responsibility” towards the environment. With organic cotton from Brazil, wild Amazonian rubber, and eco-friendly leather, Veja is inventing new methods of work in terms of ecological inputs, fair-trade practices, and workplace management. Keeping in line with their unique approach, Veja's strongest promotion tool is the word-of-mouth; the company does not spend a penny on the traditional means of advertising and instead chooses to save this money for proper materials and research and development projects.

Watch the making of their Volley here!


Eco-night club

Utilizing a common activity to capture energy is the idea behind most kinetic devices. Products such as exercise bikes, treadmills, sports equipment, and much more have been eco-fitted to incorporated energy harnessing systems, but what if you didn't have to buy anything new to get your energy working for the world?

The first eco-club was opened in London in 2008 where electricity was captured from people dancing at the specially modified dance floor. When compressed by dancers, it produced electricity that would be stored in batteries and used further to cover the electricity burden of a nightclub. In addition to capturing the natural energy of the guest, before entering the club people were asked to sign a pledge promising to work towards curbing climate change. This idea is not only utilize renewable energy but also to inspire youth to be more concerned of global warming and become more eco-friendly in their daily lives. 

References:
http://en.wikipedia.org/wiki/Brundtland_Commission
http://netimpact.org/docs/Business_as_UNusual_2011.pdf
Shaheen, Susan and Cohen, Adam, “Worldwide Car sharing Growth: An International Comparison: http://www.carsharing.net/library/UCD-ITS-RR-06-22.pdf
http://www.architecture2030.org/
http://www.builderonline.com/green-products/seven-green-trends-for-2010_4.aspx
http://www.veja.fr/
http://www.dailymail.co.uk/sciencetech/article-1027362/Britains-eco-nightclub-powered-pounding-feet-opens-doors.html